Wednesday, January 4, 2012

2012 Executive Summary

Scratch Theory is a software plug-in for digital audio applications that allows users to play MIDI notes using a digital DJ interface, transforming scratching into traditional western music. This revolutionary approach to DJ software allows the translation of music expression between the turntables and traditional instruments- including piano, strings, woodwinds and brass, as well as percussion- through classic western music notation. What would Mozart sound like if he were a DJ? Scratch Theory may provide the answer…

2012 Outlook

Scratch Theory LLC is registered in Arizona and managed by Sparkysoft LLC, also of Arizona. Our start-up is seeking to compile our executive team consisting of:

- Software developers familiar with Max/MSP and interactive environments
- Research & Development mentors and partners
- Proposal writers familiar with SBIR and Education Application (EA) solicitations addressing the challenges of advancing STEM (science, technology, engineering, and mathematics) in music technology
- Accounting specialists able to produce 6-month budgets of up to $150,000.00 that include salary, daily expenses, and materials for a team of up to five (5) people.
- Specialists in the Small Business Capital Investment Tax Incentive Program or Income Tax Credit Provision
- Angel Investors with a passion for digital audio technology

Saturday, June 18, 2011

Digital Audio Start-Up Seeks Student Development Team

My name is Christopher Gallego. I am an Arizona State University student entrepreneur. My company is developing a digital audio software program using Max4Live and Max/MSP. I was the recipient of a pave grant two years ago and now my company is looking to expand our development team. We're looking to build a team of experienced ASU students to further the development of our prototype.

We're looking for students who are passionate about digital audio. We want to create the DJ software of the future: a program that transcribes and translates scratching into traditional western music notation. While our current prototype is based off the ms.pinky digital time-code vinyl and Max patch, potential developers would be asked to explore creating a Max4Live instrument plug-in for Ableton Live based off of the Serato Scratch Live time-coded vinyl patched in via The Bridge.

In exchange for their time and work in developing our prototype, potential team members who are interested in joining us can expect our company to seek additional funding through the numerous ASU grant competitions, including pave, the Innovation Challenge, and the EDSON competition. Should our team show exponential development results towards a viable product, our company is prepared to solicit a SBIR grant that will fund a Phase I, 6-month R&D period of up to $150,000 and Phase II commercialization process of up to $900,000.

Scratch Theory LLC is also looking for mentors. We are an interdisciplinary-minded company and have already garnered support from faculty in the School of Theater and FIlm, School of Music, and School of Law.

Interested candidates can send their resumes to admin@scratchtheory.com

Thank you.

Friday, January 21, 2011

Innovation Advancement Clinic Accepts Sparkysoft for 2011 Spring Legal Clinic

The IAP in the offices at Skysong in Scottsdale, Arizona have once again accepted us to work with their student teams.  This semester we will be focusing on drafting licensing agreements to use existing notation systems in out program.  Previous benefits from the IAP include business and market analysis, contracts, LLC operating agreements, and IP assignments.

Tuesday, January 18, 2011

Scratchcon2012?

Over a decade ago, Scratchcon2000 was a landmark event in the history of turntablist culture.  Undoubtedly, simple fans like me witnessed the innovators of the time all converge upon the Moscone Center in downtown San Francisco.  Inside the auditorium, we saw presentations and performances; outside I witnessed interviews and reactions.  It was a day that influenced me forever.

Inspired by reminiscing after watching "Wave Twisters," the animated film and soundtrack produced by DJ Q-Bert, I've decided to begin preparing a proposal for Scratchcon2012.  Scrathcon2012 will be an international turntablist conference and music festival with both presentations and performances celebrating turntablism with electronic performances by DJs and musicians.

I've been in Arizona for 6 years now, and coming from both a strong hip-hop and night club background, I feel that the potential for success with this idea could be huge with the right partnerships and strategy.

What I'd like to see is a weekend-long event, where one or two main days are dedicated to workshops and presentations during the day, followed by celebrations and performances at night.

Now surely this isn't a new idea- it's practically just holding a Winter Music Conference (WMC)-type event in the desert. 

I think the most crucial, and therefore most difficult task is coordinating with the promoters and clubs.

Just as in Miami, I'm sure Old Town has its politics to be had.

Nevertheless, Sparkysoft will begin drafting our proposal for Scratchcon2012 in order to submit it in time for the EDSON grants awarded later this spring.

Sunday, January 16, 2011

What have we done so far?

December 2009:  Awarded $5,000 from the performing arts venture experience (p.a.v.e.) initiative through the Arizona State University Herberger Institute of Art and Design's School of Theater and Film; additional $2,000 from ASU Skysong's Entrepreneur Advantage Program (E.A.P.) grant program.

January 2010:  Skysong's Innovation Advancement Legal Clinic drafts LLC Operating Agreement, Non-Disclosure Agreements for consultants, and Independent Contractor Agreements for developers, as well as assigns the Intellctual Property (I.P.) to the LLC.

August 2010:  Innovation Advancement Clinic team gathers real-number data on sales in the audio retail sales and manufacturing  of the United States via NAMM figures across the entire category spectrum, focusing on both DJ gear and printed music sales over 2007-2009, as well as other categories such as plug-ins and other third-party programs with plug-in capability.  Department of Education (DOE) funding recommended; Scratch Theory awarded second year p.a.v.e. funding.

November 2010:  Small Business Initiative Research (SBIR) Phase I workshop completed and certified.

January 2011:  DOE releases SBIR Fast-Track solicitations requiring both Phase I (R&D) and Phase II (commercialization) simultaneously; $1.05 million maximum award.  Preparing proposal for 2012 solicitation.